Comment Guidelines

Comments should be concise, constructive and applicable to the story. Comments that include personal attacks, racial, religious, or ethnic slurs are not permitted. Any comments deemed inappropriate will be removed.
If you reprint a post on this site or post it on your own blog or Website, please include the following attribution:

© 2008, Jeffrey Hurley. Used by Permission. Originally posted at

Monday, July 30, 2012

Book Review: For Immediate Release

This is a business book focused on the Public Relations industry; an industry that considers anything in a book as old news. Wait…this is old news in the new world order, driven by social media, by the time information is on the TV news it is old news; making anything in print positively ancient. Ronn Torossian is a veteran of the PR industry and the founder and CEO of 5WPR one of the more aggressive agencies in the PR marketplace.

What does all of this mean for a book review? Well you have to consider the environment Ronn is writing about prior to making a judgment about the book he has written. This book is not a “how to”, as in after reading this book you could perform the PR function and expect to be competitive. This is a book to understand what goes into PR and if you have a significant role in a major corporation, are “Public Figure” or “Brand” then this will help you to understand what a PR agency can do for you; from shaping your imaging to helping you through a crisis. Is this book for everybody? No.

I am a regular reader of Ronn’s blog so when he published this book, I looked forward to the opportunity to obtain a copy and read it. Ronn is good at what he does and that is Public Relations. My conclusion on this book, if you are in the market for a PR agency read the book. If you are not sure if you should be in the market for a PR agency read the book. If you are neither then don’t read the book.

No comments:

Post a Comment

Thank you for commenting on my post.